Mission

My mission is to create enjoyable books that help Muslim children find and understand their place in the world – especially important in their early years of development.

Values

As a father of two young children, I have spent considerable time reading books to satisfy their eagerness for stories.

Somewhere along the way, I realised that the most engaging books were those that had a trifecta of 1) being educational, 2) having a interesting story and 3) having quality artwork.

Observing that only a few books written for Muslim children achieved on all 3 points, I decided to put my creative skill to the test!

And so my first book Is It Eid Yet? Ramadan Edition was born!

Stories are written in line with mainstream Muslim practice and effort is made to keep the content universal and not limited to a particular culture or region.

Artworks are object and landscape focused with no drawing of distinguishable humans.

history

Yusuf was born and brought up in the north of England, the youngest of four. He graduated with a Mathematics degree from Cambridge University before entering the working world.

Yusuf currently specialises in data and how it can be used effectively to 1) understand what is going on, 2) identify what plans should be developed and 3) execute on those plans.